How the advent of technology replaced the fundamental principles in graphic design…

The advent of technology and the affordability of computers have provided us with a creative freedom that had previously not existed.

Make sure your typeface works with your copy; not against it.

One of the first question designers always asks themselves when they sit down to design is: “what typeface should I use?”

Consistency creates the foundation for your design, giving you an air of professionalism and authority

We usually think of consistency as boring and mundane. Well, don't we?

What you can do right now to turn your copy from amateur to professional

There has never been a greater need for typing guidelines than with the advent of computers and desktop publishing.

Why using templates to establish a brand can save you a ton of money and time.

What is a template? It almost feels like a dirty word for us designers.

A template is really just a master document that is used as a blueprint for creating your publication. By using templates, all that is left for you to do is to add your message.

Using “special characters”are just one more detail that enhances your design

What is really great about the computer is that you are no longer limited to the alphabet, numbers, some punctuation, and a few other characters that you were on the typewriter.

How to determine if your company's message and look are out of date and in need of a revamp

There's an old saying “if it ain't broke, don't fix it.” Well, when it comes to your marketing, you should never wait that long before revamping your marketing efforts.

Guidelines for choosing and using the right colors for your all your graphic design jobs

Color seems to be one of those things that gives designers some trouble.

Save time, money and aggravation! Ensure hassle-free printing and steer clear of common printing pitfalls

Working in a print shop, I saw so many jobs come in that, for one reason or another, could not be printed.

It's all about expectations… Set your price, agree on a payment schedule, and make sure you both stick to it!

One of the biggest hassles I had to get used to when I started freelancing was getting paid. The responsibility was solely on me.

Build your list by offering prospects an incentive and then market to them consistently with autoresponders.

We constantly hear the term “permission marketing” or similarly “permission-based marketing”. It's an e-marketing term that's generally attributed to Seth Godin.

Choose the right visuals for your graphic design job sets the tone and should communicate your message visually

They say that a “picture is worth a thousand words”. But what do you want those words to say about the pictures you've picked?