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Displaying Matches 12 thru 23 of 79 Found.  BACK NEXT

Essentials of permission-based marketing
Permission-based marketing is a term coined by Seth Godin. It means that you need the approval of the prospect prior to adding them to your list. You need to make sure that it is indeed them that requested it and not some spammer. Build your list by offering prospects an incentive and then market to them consistently with autoresponders. . . . READ ON >

The client chase Part 2: What to do, and not do, when you meet a prospective client for the first time
by Roger C. Parker, Looking Good in Print
Like a first date, the first time you meet, or talk to, a prospective client, both you and your prospect are sizing each other up. Ideally, both you and your prospect are interested in exploring whether or not there's a spark, or a chemistry, that can lead to more than just a "one-time sale." . . . READ ON >

Typography 201: Punctuation done right
Good typography involves becoming proficient in the 3 categories: text, paragraph, and punctuation rules. Using this as a guideline, I've created this 3-part class on typography. This second part deals with the basic punctuation rules and my other articles will deal with the others. . . . READ ON >

The client chase Part 1: Preparing for your first meeting with a new client
by Roger C. Parker, Looking Good in Print
Graphic design success involves more than just talent and technical prowess. Success is all about clients; choosing the right ones and getting fairly paid for your efforts. Selection is crucial. The wrong clients can dissipate your profits, waste your time, and undermine your confidence. . . . READ ON >

Strategies for getting paid on time — everytime
When working for others, you get paid every two weeks. It doesn't matter if you finish a job or not. You are guaranteed a paycheck. The biggest hassle I had when I started freelancing was getting paid. The responsibility of whether I did or not was solely on me. It's all about expectations… Set your price, agree on a payment schedule, and stick to it! . . . READ ON >

Typography 101: Basic rules for setting professional type
Good typography involves becoming proficient in the 3 categories: text, paragraph, and punctuation rules. Using this as a guideline, I've created this 3-part class on typography. This first part deals with the basic rules for setting type and my other articles will deal with the others. . . . READ ON >

Guidelines for US paper sizes
There are 2 paper standards in the world. One is the North American standard and the other is the International ISO standard. I've compiled a list of all the paper sizes with imperial and metric sizes. This way, if a client says "I want it on A4 sized paper," you know what that means and what size the document should be set at! . . . READ ON >

Does your website claim or educate?
by Roger C. Parker, Looking Good in Print
Is your web site a "brochure" site -- a "brag and boast" exercise designed and written from your -- rather than your prospective client's -- point of view or does your web site pre-sell your firm's competence by educating your clients and prospects, offering truly usefuladvice and assistance? . . . READ ON >

Typical prepress traps and how to avoid them
While working in a print shop, I saw so many jobs come in that, for one reason or another, could not be printed. This costs time, money, and aggravation! But do you know what was the worst part? The mistakes were generally avoidable! Don't fall into it: ensure hassle-free printing and steering clear of common printing pitfalls. . . . READ ON >

Color in Use
The right color sets the mood and tone of your piece. Color is a subjective thing: everyone sees it differently. However, there are a few things that you need to consider when choosing the perfect colors for your layout. Here are my guidelines for choosing and using the right colors for your all your graphic design jobs. . . . READ ON >

Is it time to give yourself a makeover?
by Roger C. Parker, Looking Good in Print
Graphic design firms are frequently called upon to give their client's a new visual identity. But, what happens when design firms need to update their own image? How can design firms recognize when they image needs an overhaul? To get an idea of the issues involved, we interviewed 2 executives from a NH firm that had changed its name, rebranded, and repositioned their company. . . . READ ON >

Abbreviations for the US and World Nations
When creating charts, mailing labels, maps and tables, you may need to abbreviate either a state or an international nation. There are guidelines that should be followed. However, there are too many rules to remember! To this end, I created this is part 2 of a 3 part series of abbreviation charts. We'll go over the rules for abbreviating the states and international nations in mailing labels and other documents. . . . READ ON >

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