Although designing for the web garners much of the attention in design circles, print is still a fundamental.

Designing for print is required for your own promotional materials as well as your clients. Become intimately familliar with the demands of printing as you design projects such as logos, business cards, brochures, newsletters, etc… A PDF, although distributed electronically, must be set up for printing.

You'll learn how to set up your documents correctly in order to ensure it prints correctly, and set up for proper bindery. For instance, when designing a brochure, you have to set it up so that when you fold it, it folds correctly. If you are designing multi-page documents, there is imposition to consider so that the pages are ordered correctly when folded.

We'll help you setup your documents for trouble-free printing

We’ll provide you with all the articles, checklists, reference charts, spec sheets, and ready-to-be-modified templates you need to help you create designs quickly and efficiently.

There are many considerations when designing for print:

1. Designing by format: You'll learn how to design your document with the final printed format in mind. Every print format demands different specifications. We'll examine a variety of formats: advertisements, brochures, booklets, books, direct mail, infographics, logos, magazines, newsletters, packaging, postcards, promotions, special reports, stationery, tip sheets, and visual identities.
2. Setting up your documents: We'll go through what to consider when setting up your document to ensure it prints the way you intend.
3. Setting the mood for your document: We'll show you how to set the mood for your layout by deciding what the typeface and color choices suited for the look you are going for.
4. Choosing the right format for your job: We'll teach you how to decide what format your piece should be in — even if a client presents you with only the text.
5. Professional typography shortcuts: You'll learn to set special characters, punctuation, and symbols like a pro.
6. Steps for getting projects from conception to completion: We'll explore what questions you need to ask yourself before tackling any design project. We'll go through all the steps from conception, to setting up the file, thru the completion of the project.

Enjoy immediate access to the following tricks for designing for print: