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Step 3: Produce
The ability to efficiently translate your creative ideas into completed print, web or multimedia projects for your clients is the third step in becoming a thriving designer.
Time is money; the main goal when producing your design is efficiency. You don't want to spend any more time than absolutely necessary to finish your projects.
You also want the repetition of being frugal with your client's time and money.
How we'll help you efficiently produce your way to success
We’ll help you by providing you with all the articles, checklists, templates, tutorials, and videos you need. We’ll show you the ins and outs of:
- Pre-press and printing: A sound knowledge of how pre-press and printing works ensures that you get the results you want everytime. You learn how to set up you documents correctly so that they are printed, then bound or folded the way you intended — avoiding costly printing errors.
- Software proficiency: Color correction, photo manipulation and enhancing photographs are all part of a designer's knowledge arsenal. Thriving designers use softwares to their utmost potential to get the results they want.
- Productivity: Time savers such as file systems, getting organized, list management, and time management are essential for thriving designers. You'll find software tips and techniques to get your designs done better and faster.
- Automate your work: We'll show you how to maintain consistency and work faster by automating tasks by making use of master pages, color palettes, character and paragraph styles.
Enjoy immediate access to the following production strategies:
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What to check for in your file when you're done designing it
I hate it when mistakes happen. It's inevitable. But I have found that many are avoided if you check over your work. Once the basic layout of your document is finished, use my checklist to go over the things you may have overlooked and make sure that everything is A-ok. . . . READ ON >
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Guidelines for US paper sizes
There are 2 paper standards in the world. One is the North American standard and the other is the International ISO standard. I've compiled a list of all the paper sizes with imperial and metric sizes. This way, if a client says "I want it on A4 sized paper," you know what that means and what size the document should be set at! . . . READ ON >
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Typical prepress traps and how to avoid them
While working in a print shop, I saw so many jobs come in that, for one reason or another, could not be printed. This costs time, money, and aggravation! But do you know what was the worst part? The mistakes were generally avoidable! Don't fall into it: ensure hassle-free printing and steering clear of common printing pitfalls. . . . READ ON >
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Abbreviations for the US and World Nations
When creating charts, mailing labels, maps and tables, you may need to abbreviate either a state or an international nation. There are guidelines that should be followed. However, there are too many rules to remember! To this end, I created this is part 2 of a 3 part series of abbreviation charts. We'll go over the rules for abbreviating the states and international nations in mailing labels and other documents. . . . READ ON >
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Punctuation and symbols on the web
Good typography isn't something that is clearly seen but bad typography is immediately "spot-able". You can create all typography you do for print for the web. Don't look like an amateur, keep your professional edge -- online. You can bring professional typography to the web. . . . READ ON >
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What essential pages to include on your site
An important consideration to any website is the pages to include on the website. It should have enough information and pages to effectively share who you are, what you do, and sells your products or services. Use this checklist to see which ones you'll want on your site. . . . READ ON >
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Essential pages to include on your website
Part of your web strategy is what pages to include on your website. You can have a few pages offering your services or you can have a website that comprises hundreds of pages. The choice is up to you. I've created this article detailing the basic website all the way up to the advanced one. . . . READ ON >
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Writing special characters of the Latin alphabet on the web
French and Spanish have special characters and punctuation that are needed when writing in those languages. There is no reason that you cannot create all those special characters needed in Latin-based languages (such as French and Spanish) for the web. Here are the codes you'll need. . . . READ ON >
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Abbreviation Guide — Time Designations
There will be times when we need to abbreviate words (such as in tables, charts, and graphs). Remain professional by doing it correctly. This is actually part 1 of a 3 part series. I'll be looking at the most commonly used abbreviations: time, geography, weights and measurements. . . . READ ON >
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Web colors that are supported by ALL browsers
When designing for the web, there are a couple of ways of specifying color. If you prefer using colors by their names or RGB values in your HTML or CSS, have I got a list for you! Here are the 150 color names (by X11) that are currently supported by all major cross-browsers. . . . READ ON >
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Sample Content
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