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Step 2: Design
The second step is to nurture your creative abilities.
As designers, it is essential to maintain a spirit of enthusiasm and inspiration that will instantly communicate itself to your clients and prospects.
Thriving designers know how to use universal design principles such as graphic elements, color theory, visuals, and typography to effectively communicate the message in their designs.
They understand project goals, stay on target and give their clients what they want and expect.
How we'll help you design your way to success
We’ll provide you with all the assessements, checklists, worksheets, templates, and tip sheets you need to help you in creating effective and professional designs. We'll show you how to:
- Design without borders: In this internet age, the global economy is your backyard. You may find yourself designing across cultures. Knowing and being able to adapt your design by culture, era, demographic, mood, industry and format is essential.
- Universal design principles: Effective use of classic design theory and knowing where and how to put these into practice, will not only help you connect with your audience — thus making your client money — but will also make your work look professional and stand out from the crowd. It will give it that "je ne sais quoi" edge we are all looking for.
- Print design: Design rules for setting up projects and getting them from conception to completion. You'll learn to design by format (designing postcards is not the same as designing a newsletter!)
- Web design: We'll show you the ins and outs of designing for the WWW. You'll learn what kinds of websites are available and we'll help you decide which is the one appropriate for your project.
- Multimedia design: Learn the secrets of designing presentations, webinars, DVD — for clients and for your own promotional needs.
Enjoy immediate access to the following design tools:
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Adding visuals that communicate at a glance
There is a fine line between choosing visuals that are merrily "pretty" and choosing ones that communicate. They say that a "picture is worth a thousand words". Your job is to decide what you want them to say. Learn how to choose the right visuals for your graphic design job that set the tone and communicate your message visually. . . . READ ON >
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Typography 301: Paragraph style rules
Good typography involves becoming proficient in the 3 categories: text, paragraph, and punctuation rules. Using this as a guideline, I've created this 3-part class on typography. This third part deals with the basic paragraph rules and my other articles will deal with the others. . . . READ ON >
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Typography 201: Punctuation done right
Good typography involves becoming proficient in the 3 categories: text, paragraph, and punctuation rules. Using this as a guideline, I've created this 3-part class on typography. This second part deals with the basic punctuation rules and my other articles will deal with the others. . . . READ ON >
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Typography 101: Basic rules for setting professional type
Good typography involves becoming proficient in the 3 categories: text, paragraph, and punctuation rules. Using this as a guideline, I've created this 3-part class on typography. This first part deals with the basic rules for setting type and my other articles will deal with the others. . . . READ ON >
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Color in Use
The right color sets the mood and tone of your piece. Color is a subjective thing: everyone sees it differently. However, there are a few things that you need to consider when choosing the perfect colors for your layout. Here are my guidelines for choosing and using the right colors for your all your graphic design jobs. . . . READ ON >
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Interview with a Master: Jan V. White
It's not everyday that you get to talk to a person that has influenced your education as much as this man did for me. Now, imagine having 2 on one call! I recently had the opportunity of interviewing the great Jan V. White in conjunction with Roger C. Parker. Listen to it in its entirety (no editing!) below. You can imagine how nervous I was during the interview! . . . READ ON >
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Is it time for a design makeover?
Perhaps you are in a situation where you've noticed that your design or production areas could use a makeover. There are many ways to revitalize and transform your skills. This is the second article in a 3-part article on deciding if a makeover is in order for you and your business. . . . READ ON >
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Website Story
Back in 1994, there were less than 20 million people on the Internet. My, how the internet has grown and changed! But, what is the internet? What is its purpose? Check out these 2 videos. One describes the theory behind the internet, the other shows you what it used to look like. How far we have come! . . . READ ON >
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Working With Type
by Maria G. Nozza
How do we decide what typeface to use? In this article, I examine the topic of typeface selection and all the nuances in type: styles, combining type, and what type is appropriate and when. . . . READ ON >
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What's a font? A typeface? And is there a difference?
Nowadays, we never think about it much, but is there a difference when you say "what font is that?" and "what typeface is that?" Or are the 2 terms interchangeable? Find out why there still is a difference today between the words "font" and "typeface" and when to use which term. |image1| . . . READ ON >
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Anatomy of Type
A picture is worth a thousand words. Sometimes, it's easier to show a term than it is to explain it, especially with typography. It is essential for good communication to know when to use what terminology for type. Here's an illustrated guide to the most common terms in dealing with type: measurements & guides, stroke and endings. . . . READ ON >
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Art Glossary
As designers it's also important to know a little about art and the different art movements that have occurred since the beginning of time. I'm a firm believer that we should be well-versed in all things art. Check out my glossary of all important art terms. I'll be updating it frequently. There will also be pictures included, where appropriate. . . . READ ON >
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