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Marketing Savvy
The best designers are known as "designers who know marketing" rather than just "designers who know design".
Knowing marketing techniques and principles not only helps in promoting yourself and your business to the right clients, but can also help you in your designs. Marketing is knowing how to strike a chord with people and get them to do what you've intended.
The best way to get your name out is through referrals and networking. Networking in its basic definition is developing contacts through your dealings with other people and passing your name to someone else. You want to build a network of valuable clients and suppliers.
We'll help you market yourself and your designs
We’ll provide you with all the assessments, articles, checklists, glossaries, and scripts you need to get the word out about who you are and what you do.
Effective marketing will build your business and help you in your design. In this section we will cover:
- Self-promotion and networking: Learn the best and latest techniques for promoting yourself and your company. Proper self-promotion can be catalyst in your career.
- Networking: With the new technology available, networking has taken on an entirely different dimension. It's now easier than ever to grow your contact sphere.
- Creating the right portfolio online and off: You'll learn how to customize your portfolio to suit your ambitions and career goals. Find out what pieces should be included and how to organize your portfolio. We'll also show you the pros and cons in creating an online versus an offline portfolio.
- Marketing tools available for designers: We'll give you the latest trends and ways of marketing yourself — online and off.
- Selling techniques: Selling yourself is the only way of getting the word out. You'll learn what selling techniques are available — even if you hate selling.
- Marketing and advertising strategies for designers: We'll show you the tricks of high-powered agencies to creating designs that sell.
Enjoy immediate access to the following marketing strategies:
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Topic ideas for graphic designers who blog
by Roger C. Parker, Looking Good in Print
More and more graphic designers are learning the importance of marketing with blogs. Blogs offer an easy way for designers to keep their web presence fresh and up to date. Unlike articles on websites, blog posts can be very short. Visuals can be added, creating informative "mini-articles" that don't take long to prepare, but help you keep in touch with clients and prospects. . . . READ ON >
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Marketing Calendar 2009
Another year, another calendar. Let's make this the best year yet! Remember: "If you fail to plan, you plan to fail" The reason this is a popular expression is because it's true. Don't make you success accidental… Plan for it. And then you act on your plan. Simple. Here's where you create it... . . . READ ON >
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8 Topic ideas for client & prospect newsletters
by Roger C. Parker, Looking Good in Print
Experience has taught me that the hardest part about writing a newsletter often is choosing the topic. That's why I encourage graphic designers to create a 12-month editorial plan for their newsletter before setting down to write the first issue. . . . READ ON >
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How to proactively market your design firm
by Roger C. Parker, Looking Good in Print
Graphic designers are often noticeably reticent about taking the initiative with prospects and clients. All too often, at great cost to their creative satisfaction and earnings, the careers of otherwise-accomplished designers are held back by a failure to act proactively. . . . READ ON >
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Essentials of permission-based marketing
Permission-based marketing is a term coined by Seth Godin. It means that you need the approval of the prospect prior to adding them to your list. You need to make sure that it is indeed them that requested it and not some spammer. Build your list by offering prospects an incentive and then market to them consistently with autoresponders. . . . READ ON >
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Does your website claim or educate?
by Roger C. Parker, Looking Good in Print
Is your web site a "brochure" site -- a "brag and boast" exercise designed and written from your -- rather than your prospective client's -- point of view or does your web site pre-sell your firm's competence by educating your clients and prospects, offering truly usefuladvice and assistance? . . . READ ON >
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Is it time for your marketing makeover?
Do you feel that your marketing could use a lift? In this article we will examine how you can revamp your promotional efforts. There are always things we can improve in our business. Use this as a guideline for deciding what needs to be done (and how) so that you can improve your marketing efforts. . . . READ ON >
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Is it time for your graphic design business' makeover?
There's an old saying "if it ain't broke, don't fix it." Well, when it comes to your marketing, you should never wait that long before revamping your marketing efforts. Let's examine how to determine if your company's message and look are out of date and in need of a revamp. Then, we'll examine some of the ways you can revamp your business. . . . READ ON >
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Find out which Grammar rules you should NEVER apply when writing copy
What is the sole purpose of grammar rules and punctuation? It's to facilitate communication. Sometimes the worst thing to do is have an English teacher read your copy. In copywriting, you sometimes have to set aside proper grammar rules and write as you speak. Whenever you are writing something, it's to connect with your audience; build a rapport with them. Sometimes the rules get in the way. . . . READ ON >
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