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Newsletter Archives
Every month we email a newsletter to our members about promoting, designing, producing or managing a design career.
The newsletters are short and of a timely topic. Enjoy access to all our past newsletters from our archive. So, it doesn't matter when you subscribed, you'll have access to ALL our previous newsletters!
- Promotion: Learn ideas for promoting yourself and your business and using marketing and advertising principles in your designs.
- Design: Learn the basics of design, designing for the global community, and how to design for print, the web, and multimedia.
- Production: You'll learn the strategies and techniques to quickly and efficiently get your designs done! We'll cover the latest software, pre-press and printing information.
- Management: Design isn't enough. You must learn how to manage your time, clients, and your business in order to be in-demand and well rewarded.
Here is a list our previous newsletter issues:
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Adding visuals that communicate at a glance
There is a fine line between choosing visuals that are merrily "pretty" and choosing ones that communicate. They say that a "picture is worth a thousand words". Your job is to decide what you want them to say. Learn how to choose the right visuals for your graphic design job that set the tone and communicate your message visually. . . . READ ON >
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Essentials of permission-based marketing
Permission-based marketing is a term coined by Seth Godin. It means that you need the approval of the prospect prior to adding them to your list. You need to make sure that it is indeed them that requested it and not some spammer. Build your list by offering prospects an incentive and then market to them consistently with autoresponders. . . . READ ON >
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Strategies for getting paid on time — everytime
When working for others, you get paid every two weeks. It doesn't matter if you finish a job or not. You are guaranteed a paycheck. The biggest hassle I had when I started freelancing was getting paid. The responsibility of whether I did or not was solely on me. It's all about expectations… Set your price, agree on a payment schedule, and stick to it! . . . READ ON >
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Typical prepress traps and how to avoid them
While working in a print shop, I saw so many jobs come in that, for one reason or another, could not be printed. This costs time, money, and aggravation! But do you know what was the worst part? The mistakes were generally avoidable! Don't fall into it: ensure hassle-free printing and steering clear of common printing pitfalls. . . . READ ON >
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Color in Use
The right color sets the mood and tone of your piece. Color is a subjective thing: everyone sees it differently. However, there are a few things that you need to consider when choosing the perfect colors for your layout. Here are my guidelines for choosing and using the right colors for your all your graphic design jobs. . . . READ ON >
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Is it time for your graphic design business' makeover?
There's an old saying "if it ain't broke, don't fix it." Well, when it comes to your marketing, you should never wait that long before revamping your marketing efforts. Let's examine how to determine if your company's message and look are out of date and in need of a revamp. Then, we'll examine some of the ways you can revamp your business. . . . READ ON >
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