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Articles
Keep challenged and inspired with our large and growing archive of articles.
New articles are posted at weekly intervals on promotion, design, production and management topics.
- Promotion: Learn ideas for promoting yourself and your business and putting to work marketing and advertising principles in your design.
- Design: Learn the basics of design, designing for the global community, and how to design for print, the web, and multimedia.
- Production: You'll learn the strategies and techniques to quickly and efficiently get your designs done! We'll cover the latest software, pre-press and printing information.
- Management: Design isn't enough. You must learn how to manage your time, clients, and your business in order to be in-demand and well rewarded.
You can print out the articles via the printer-friendly icon at the bottom of each page.
The latest articles appear at the top of the following list. Be sure you click the 'more headlines' link at the bottom of the page to read articles you may have missed.
Enjoy immediate access to the following articles:
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The Client Chase Part 2: What To Do, and Not Do, When You Meet a Prospective Client for the First Time
Roger C. Parker, author of Looking Good in Print
Like a first date, the first time you meet, or talk to, a prospective client, both you and your prospect are sizing each other up. Ideally, both you and your prospect are interested in exploring whether or not there's a spark, or a chemistry, that can lead to more than just a "one-time sale." . . . READ ON >
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The Client Chase Part 1: Preparing for Your First Meeting with a New Client
Roger C. Parker, author of Looking Good in Print
Graphic design success involves more than just talent and technical prowess. Success is all about clients; choosing the right ones and getting fairly paid for your efforts. Selection is crucial. The wrong clients can dissipate your profits, waste your time, and undermine your confidence. . . . READ ON >
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Does your website claim or educate?
Roger C. Parker, author of Looking Good in Print
Is your web site a "brochure" site -- a "brag and boast" exercise designed and written from your -- rather than your prospective client's -- point of view or does your web site pre-sell your firm's competence by educating your clients and prospects, offering truly usefuladvice and assistance? . . . READ ON >
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Is it time to give yourself a makeover?
Roger C. Parker, www.publishedandprofitable.com
Graphic design firms are frequently called upon to give their client's a new visual identity. But, what happens when design firms need to update their own image? How can design firms recognize when they image needs an overhaul? To get an idea of the issues involved, we interviewed 2 executives from a NH firm that had changed its name, rebranded, and repositioned their company. . . . READ ON >
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Do your business practices need a makeover?
Perhaps you are in a situation where you've noticed that your business could use a makeover. There are many ways to revitalize and transform your graphic design business. To this end, I've created a 3-part article on deciding if you need a makeover for all your needs. . . . READ ON >
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Essential pages to include on your website
Part of your web strategy is what pages to include on your website. You can have a few pages offering your services or you can have a website that comprises hundreds of pages. The choice is up to you. I've created this article detailing the basic website all the way up to the advanced one. . . . READ ON >
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Is it time for a design makeover?
Perhaps you are in a situation where you've noticed that your design or production areas could use a makeover. There are many ways to revitalize and transform your skills. This is the second article in a 3-part article on deciding if a makeover is in order for you and your business. . . . READ ON >
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Is it time for your marketing makeover?
Do you feel that your marketing could use a lift? In this article we will examine how you can revamp your promotional efforts. There are always things we can improve in our business. Use this as a guideline for deciding what needs to be done (and how) so that you can improve your marketing efforts. . . . READ ON >
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Starting the New Year Right
Roger C. Parker, www.publishedandprofitable.com
Here's an opportunity to evaluate the success of your promo efforts of the current year, as well as take a fresh look at your competition and your market's ever-changing needs. It's time to start planning how you can promote your practice to greater profitability during the coming year. . . . READ ON >
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How to deal with unhappy clients
As in your personal life, you just can't make everyone happy. Now matter how hard you try, you will one day have to deal with an angry customer. This is the flip side of the sales coin. Dealing with unhappy clients will require some finessing, smarts, some PR, and people skills. . . . READ ON >
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